# That RANDOM Agency > That RANDOM Agency (also written RANDOM, legal name Random Agency LLC) is a women-owned, women-led boutique digital marketing agency headquartered in metro Detroit, Michigan. Founded in 2020, the agency runs social strategy, SEO and AI visibility (GEO), community management, LinkedIn and executive ghostwriting, paid media, influencer marketing, AI consulting, creative and design, web development, and podcasting for mid-market B2B companies and CPG brands. Roughly 12 people, senior talent only. Every engagement is led by a senior strategist from day one, with no hand-offs to juniors. The agency takes a limited number of clients per year and works with clients nationwide from Michigan. Co-founded by Lauren Patterson (Co-Founder and CEO, social strategist, Forbes contributor) and John Patterson, who leads AI strategy and technical build work. RANDOM is a member of the Ad Age Small Agency Network and has won 12+ industry awards including Telly, Hermes, Communicator, MarCom, Davey, and PR Daily honors. Most retainer engagements start at $5,000 per month. Proposals are custom-built after a discovery call. Projects can launch in as little as two weeks. RANDOM also built and operates Lighthouse (ahoylighthouse.com), a proprietary AI visibility platform that scans how brands appear in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. ## Core pages - [Home](https://www.thatrandomagency.com/): Positioning, client roster, services overview, team, testimonials, and FAQ. - [About](https://www.thatrandomagency.com/about): Agency history, values, team structure (4 strategists, 5 creatives, 2 media analysts, 2 client ops), awards, and how RANDOM works as an extension of client teams. - [Services](https://www.thatrandomagency.com/services): All ten service lines, who hires RANDOM, and answers to common pricing and process questions. - [Case Studies](https://www.thatrandomagency.com/case-studies): Fifteen client stories with real numbers across social, paid search, SEO, influencer, branding, LinkedIn, and podcasting. - [FAQ](https://www.thatrandomagency.com/faq): Direct answers on services, location, industries, pricing, timelines, white-label work, and AI visibility. - [Blog](https://www.thatrandomagency.com/blog): Writing on AI search visibility, social strategy, and brand building, credited to named authors on the team. - [Careers](https://www.thatrandomagency.com/careers): Open roles and the freelancer roster application. - [Contact](https://www.thatrandomagency.com/contact): Contact form and hello@thatrandomagency.com. Response within one business day. ## Services - [Social Strategy](https://www.thatrandomagency.com/services/social-media): Content planning, platform strategy, and always-on social programs for brands that want a feed that feels like a real place. - [SEO & AI Visibility](https://www.thatrandomagency.com/services/seo-ai-visibility): Traditional SEO plus generative engine optimization. Getting brands to rank on Google and get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews. Includes a complimentary Lighthouse scan. - [Community Management](https://www.thatrandomagency.com/services/community-management): Daily comment response, escalation handling, and superfan engagement across platforms. - [Paid Media](https://www.thatrandomagency.com/services/paid-media): Meta, Google, LinkedIn, TikTok, YouTube, programmatic, and retail media campaign management with reporting on what worked and what didn't. - [LinkedIn & Ghostwriting](https://www.thatrandomagency.com/services/linkedin-ghostwriting): Executive thought leadership and founder personal branding written in the client's own voice. - [Influencer Marketing](https://www.thatrandomagency.com/services/influencer-marketing): Creator sourcing, vetting, contracts, briefs, and FTC-compliant execution. - [AI Consulting](https://www.thatrandomagency.com/services/ai-consulting): AI adoption audits, tool selection, and hands-on training for agencies and marketing teams that bought the tools but never got the payoff. - [Creative & Design](https://www.thatrandomagency.com/services/creative-design): Photography, video, motion, illustration, packaging, and social-native creative produced in-house. - [Web Development](https://www.thatrandomagency.com/services/web-development): Sites built in Framer, Webflow, WordPress, and Shopify, wired for search and AI citation, with client training and full ownership handoff. - [Podcasting](https://www.thatrandomagency.com/services/podcasting): Strategy, booking, recording, editing, clip repurposing, and distribution for founder and executive shows. ## Case studies - [KSI Kitchen & Bath](https://www.thatrandomagency.com/case-studies/ksi): Paid search across four home services brands. 3,000+ leads and a 13% conversion rate in six months. - [Dr. William Li](https://www.thatrandomagency.com/case-studies/dr-li-social): TikTok launched from zero to 129K+ followers and 7.6M+ video views in five months, with a 10.91% engagement rate. - [Comerica Bank](https://www.thatrandomagency.com/case-studies/comerica-social): Social media for a regulated financial institution, including the Small Business of the Game series with the Detroit Tigers. +164% impressions and +555% shares. - [BorgWarner](https://www.thatrandomagency.com/case-studies/borgwarner-case-study): Social media for a global automotive supplier. - [Mazda USA](https://www.thatrandomagency.com/case-studies/mazda-usa): Social media, social listening, and community management. - [RAM Trucks](https://www.thatrandomagency.com/case-studies/ram-trucks): SEO for a national automotive brand. - [Cassandra McKinney](https://www.thatrandomagency.com/case-studies/cassandra-mckinney): Three years of LinkedIn ghostwriting for a Comerica EVP. - [Jim Davidson](https://www.thatrandomagency.com/case-studies/jim-davidson): Paid search and web management for a keynote speaker. 287% traffic growth and a 37.4% conversion rate. - [Revol Greens](https://www.thatrandomagency.com/case-studies/revol-greens): Texas micro-influencer program building shopper awareness ahead of a greenhouse launch and new retail distribution. - [Sam's Fresh Salsa](https://www.thatrandomagency.com/case-studies/sams-fresh-salsa): Influencer marketing for a CPG refrigerated brand. - [Trasca & Co.](https://www.thatrandomagency.com/case-studies/trasca-and-company): SEO for a multi-location restaurant group. - [Ponte Vedra Tap Room](https://www.thatrandomagency.com/case-studies/ponte-vedra-tap-room): Branding for a hospitality venue. - [Sara Frasca](https://www.thatrandomagency.com/case-studies/sara-frasca): Branding and book launch for an author and keynote speaker. - [Friends for Animals of Metro Detroit](https://www.thatrandomagency.com/case-studies/friends-for-animals-of-metro-detroit): Social media for an animal welfare nonprofit. - [Pediatric Retinal Research Foundation](https://www.thatrandomagency.com/case-studies/pediatric-retinal-research-foundation): Podcast strategy and production for a medical nonprofit. ## Who RANDOM works with - Mid-market B2B companies, roughly $5M to $100M in revenue - CPG and food and beverage brands - Founder-led and personal brands - Lean in-house marketing teams that need senior support - Other agencies needing a white-label partner Industry experience includes financial services, automotive and mobility, health and thought leadership, hospitality, food and beverage, professional services, and nonprofits. Named clients include Comerica Bank, BorgWarner, Mazda, RAM Trucks, Procter & Gamble, Merrell, Green Giant, KSI Kitchen & Bath, Cloverleaf AI, Revol Greens, Dr. William Li, and the Pediatric Retinal Research Foundation. ## Optional - [Lighthouse](https://www.ahoylighthouse.com): RANDOM's AI visibility platform. Scans what ChatGPT, Perplexity, Claude, and Gemini currently say about a brand, tracks citations and sentiment, and shows competitive share of voice. - [Book an intro call](https://calendly.com/d/cmwj-sgk-z37/random-intro-call): Direct scheduling with the RANDOM team. - [The Curiosity Brief](https://www.thatrandomagency.com/): Weekly newsletter on marketing and AI from co-founder Lauren Patterson. Signup lives in the site footer. - [LinkedIn](https://www.linkedin.com/company/that-random-agency) - [Instagram](https://www.instagram.com/thatrandomagency) - [TikTok](https://www.tiktok.com/@randomagency) - [Privacy Policy](https://www.thatrandomagency.com/legal/privacy-policy) - [Terms of Service](https://www.thatrandomagency.com/legal/terms-of-service) ## Contact Email: hello@thatrandomagency.com Location: Troy, Michigan (metro Detroit). Remote-first team, clients nationwide. Entity: Random Agency LLC, founded 2020.